We consider ourselves the hardest workers in denim. We simply work harder, smarter and more creatively than anyone else to provide you with cool denim at the best possible price.


Our passion for denim, product range, know-how, love for fashion combined with competitive prices are our driving force.

Denim ARE our roots!


Our denim is always in progress. We attempt always to look for new developments and to follow our instinct. We find ourselves creative, openminded and are willing to push the boundaries



Blend it again and again and again



We blend denim with the current again and again and again. And we always do it with ambition, passion, honesty, courage and an independent creative mind-set.

So just go and claim your denim rights. We got it, and you can have it for less.