With her hand she wipes away her long, floating hair, raises the microphone to her mouth and lets her voice tune in on the slow beat of the band. The air is filled with electric tension, vibrating along with the music. Without the band there would be no soundboard for her voice, without her distinct voice there would be nothing to tie the band together and no one to take the audience on a voyage of beauty and poetry. We can not lie and say that we have created a collection, thinking of a smell or an old photograph or a song. Its impossible.
The inspiration comes from working. With great people. We have focused on the great power of playing together as a team: the sparkle of imagination when gifted people get together and share ideas, visions and dreams that leads to the very heart of creativity. And its an ongoing project, it does not finish when the collection is ready. One idea leads to the next one, add som new input and a new wall is being filled with pieces of fabrics, sketches, zippers and buttons, pantone-colour dots, keywords – all things we love for different reasons. With strong graphic animal references, used in both knit and as embellishment, this autumn collection opens for a new artistic depth and variety of allover prints and of edgy statements. These prints in combination with heavy embellishment on tees and sweats sing a new song, so does a variety of strong graphic knit styles with focus on the colours and details. Noticeable this season are also light knit melange structured fabrics and new structured qualities, adding a little more beat to the entire collection.