Blend A/S is a contemporary, European jeans label catering to free-spirited young men and women. Blend is located in Vejle, Denmark and is part of the BTX group A/S. Blend has grown from its inception in 1993 to one of the largest European fashion houses.

BLEND IS PART OF THE BTX GROUP

The BTX Group is one of Denmark’s main suppliers
of fashion throughout Europe. Every day, we offer consumers a broad range of reasonably priced top-quality clothing through approximately 25.000 independent retailers.

The BTX Group, previously called Brandtex, celebrated its 75th anniversary in 2010. Today, the company has approximately 800 employees and a turnover in excess of DKK 2 billion. Through our 17 brands we work together with about 25.000 stores in Denmark and abroad. Our goal is to become the stores’ preferred partner.

BLEND BRAND VALUES

- the six crucial fundamentals

His authentic roughness

Her feminine simplicity

Commercial consistency

Colourful checked universe

Denim heritage

Desirable products

THE COLLECTION

The Blend collection presents a powerful selection of contemporary European styles and carefully crafted jeans built for urban living. Competence and true craftsmanship are behind the Danish jeans label.

Our brand status is earned through our products - consequently our collections are created, made and delivered to achieve the highest profitability in the retail shops. The secret behind the concept is our ‘monthly colour coordinated capsules’. Think of Blend as a company working with a retail mindset. Our focus is to deliver monthly capsules that contain a commercial mix of basic, core and profile styles.